Session #1: Building for a Global Enterprise from Day One
Objectives
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Becoming a Master of your Domain – Market Research & Competitive Analysis – TAM, SAM.
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Testing our Hypotheses before we Build – Running Ultra Lean.
Proposed outline
Part 1 – Market Research – Trends, Stats & Figures
- 30 minutes – Introduction & Market Research Best Practices
- 20 minutes – Exercise – Calculate a company’s Total Addressable Market
- 10 minutes – Break
- 10-15 minutes – Peer Learning: showcase & analyze participants work
Part 2 – Competitive Analysis
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30 minutes – Competitive Analysis – Frameworks & Tools
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30-45 minutes – Exercise – Building a Competitors Table & Market Map
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10 minutes – Break
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10-15 minutes – Peer Learning: showcase & analyze participants work
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5 minutes – Summary
Learning outcomes
- Calculating your main market metrics + Total Addressable Market & Serviceable Available Market
- Mapping your Competitive Landscape
- Creating a Competitors Analysis Table
- Creating a Market Landscape Map
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